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DMA Floors News and Helpful Tips

Meet Paul Coviello


Epoxy Flooring and Polished Concrete Divisions

DMA Floors is excited to announce that Paul Coviello has joined our team to meet the growing need for epoxy/resinous flooring and polished concrete.

Paul brings 26 years of experience and has extensive knowledge in construction: (1) evaluating concrete slabs, (2) supporting the A&D community in the design and documentation of polished concrete specifications, and (3) helping customers get the right finished concrete floor for their specific need. He is familiar with every facet of construction and can identify pitfalls before problems arise.

In his leisure time, Paul is a husband and father of 4, an amateur photographer, history buff, and fitness nut. You may find him on the soccer field, ski slopes, along a hiking path, on a boat, or underwater with scuba gear on. One fun fact -- if you wish to learn about commercial shell fishing, he’s your guy.

DMA Floors officially launched the Polished Concrete Division in 2012 and remains a quality-oriented contractor for commercial and municipal projects. The demand for epoxy/resinous coatings and polished concrete will continue to increase year-over-year.*   Durability, safety, lower maintenance/life-cycle costs, and aesthetics drive this trend from both new construction and renovation projects.

DMA Floors handles all types of floors from polished, stained and sealed concrete to epoxy to carpet, vinyl, wood and ceramic tile.  If you are interested in learning more about any flooring finish, please connect with Paul or any of the DMA team.

You can reach Paul directly at (434) 664-8861, This email address is being protected from spambots. You need JavaScript enabled to view it. or learn more at


* The U.S. concrete floor coatings market is expected to grow at a compound annual growth rate of 7.0% from 2020 to 2027… The epoxy segment dominated the U.S. concrete floor coatings market with a share of 40.9%. - Grand view research

Decorative Concrete Market value was USD 14.9 billion in 2018 and will grow at a 6% CAGR from 2019 to 2026. Decorative concrete includes architectural concrete utilized to enhance the aesthetic finish of the building surfaces including, walls, floors, driveway and patios.- GMInsights

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Take a Walk on the Plank Side | Covenant Woods

Covenant Woods in Mechanicsville, Virginia renovated their Lodge in June 2020. They elected to remove carpet and modernize the common areas to a glue down commercial vinyl plank. With a high traffic area and many residents with wheelchairs, this upgrade truly transformed the entire space!

DMA Floors Project Manager Jessica Bronner worked one on one with Covenant Woods to design multiple patterned insets to make this elegant space stand out. The project consisted of 14,000 square feet and was completed start to finish in just 12 days thanks to Dre and his crew.

Covenant Woods chose a combination of Patcraft Woodland View for the restaurant and conference room and J&J Classics for the lobby and hallways. The two products compliment each other nicely and help each individual area come to life! 

This project was just one of many between Covenant Woods and DMA Floors. This year DMA has also completed a large renovation in the Manor and a renovation of the swimming pool. DMA appreciates our repeat customers and strives to provide the best service in town! 

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Simple Elegance: A Historic Rebirth at a National Shrine in Williamsburg, VA


The National Shrine of Our Lady of Walsingham at Saint Bede Catholic received a complete interior renovation. This project began January 27, 2019 as a fundraising campaign called “Restore the Holy House.”  Saint Bede reported, “major portions of the interior [that] have reached the end of their intended lifespan.” There are still opportunities on their website to support the effort.

DMA Floors Project Manager Millie Rice and her team partnered with Henderson, completely revamp this historic building with the guidance of Construction Manager Bernie Mills and Superintendent Matt Hipple. The collaborative team effort put the design concept together from scratch, to create the beautiful layout for the porcelain tile floors, provided by International Tile and Marble.

picture before
picture after

The new design boasting an elegant aesthetic and a simple, Old World ambience. The rounded finished edges of the raised platform were made possible by Schluter Systems Radius Profile. Due to the age of the building and the state of the concrete subfloor, self-leveling was performed by DMA using Mapei’s self-leveling system. This created a near-flawless substrate that allowed for a painless installation.

The outstanding team put together by Henderson, Inc. finished the entire renovation with zero items on the punch-list, which DMA Floors was privileged to be a part of. In the words of Henderson, Inc., this project truly went “Beyond the Building” to provide a gorgeous chapel for the local Williamsburg residents.

This isn’t the first project that involved collaboration between DMA Floors and Henderson, Inc. In November, 2019, we announced the completion of High Street Luxury Apartments and the Holiday Inn Club Vacations Resort. If you are looking for a seamless renovation, this team has a proven success rate!

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Patient Safety Includes Flooring

DMA Floors Azura Vascular Care

Azura Vascular Care | DMA Floors

Azura Vascular Care understands that facility management contributes to the quality of patient safety. While the VHHA conducted their 9th annual Virginia Patient Safety Summit in Richmond, VA, plans were already underway to improve the flooring at their Staples Mill Road location.

Known for their experience with upgrading floors in other healthcare facilities such as the MCV Pediatric ER and the Edwards Comprehensive Cancer Center (ECCC), DMA Floors installed new flooring at Azura Vascular Care over the weekend, to be sure they could serve patients without interruption.

How did they make that happen? Thanks to a fast-setting “broadcast flake” flooring from Dur-A-Flex called the Accelera C system. DMA Floors modified this system by using a combination of epoxy, urethane and Flint Earthstone Flake chips to build a floor that is easy to clean and maintain. It’s also durable enough to withstand heavy medical traffic.

Azura Vascular Care specializes in the critical maintenance and management of dialysis access. Dr’s Radack and Sutton treat and manage a range of vascular access issues using the latest in minimally invasive techniques in a safe and comfortable outpatient setting. They provide individualized care in a timely fashion so that you can return to your normal routine with minimal disruption to your regular dialysis schedule.

Dur-A-Flex Accelera C System Characteristics
duraflex accelera C characteristics

# AzuraRiverCity #vascularcare

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How Today’s Carpet Tile Meets the Most Challenging Environments


The days of “it’s just flooring” are long gone. The flooring of today has attributes that take into consideration such qualities as acoustics, comfort, and durability, to name a few.  Even flooring technology has evolved to provide better options for clients with unique needs. Take one of the latest projects with DMA Floors and a local Richmond, Virginia client.  They had specific requests, including a solution to a special flooring situation.  DMA Floors was up to the challenge.

Partnering with the expertise of J&J Flooring and their product line, DMA Floors met those conditions and then some.  The client ended up using a product called Kinetex.  This is an advanced carpet tile that supports the demands of the education, healthcare and retail industries, with an impressive range of performance characteristics including quality, design, durability, comfort, ease of maintenance and safety.  For this application, the big win was that Kinetex has a lifetime warranty in terms of moisture – up to 100% Rh, using their PreFix prior to installation.  This system improves air quality by reducing the amount of allergens in the air, which is a health-conscious client’s dream. The sustainability of Kinetex is amazing, reusing 45% of post-consumer content and 50% lower impact than other carpet tiles.  This would be an eye catcher for any company wanting to lower their environmental footprint.  

The resulting successful project can be attributed to: (1) Providing outstanding customer service, (2) excellent products, and (3) extensive vendor knowledge. It's not just flooring anymore, as new materials, fresh ideas and innovative ways to combine form and function create a dynamic market.  DMA Floors will continue to educate and meet the ever-changing product requests of our customer base, with the same desire and passion about flooring that has allowed us to grow our business.

# Kinetex #sustainability #durableproducts

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