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How Today’s Carpet Tile Meets the Most Challenging Environments


The days of “it’s just flooring” are long gone. The flooring of today has attributes that take into consideration such qualities as acoustics, comfort, and durability, to name a few.  Even flooring technology has evolved to provide better options for clients with unique needs. Take one of the latest projects with DMA Floors and a local Richmond, Virginia client.  They had specific requests, including a solution to a special flooring situation.  DMA Floors was up to the challenge.

Partnering with the expertise of J&J Flooring and their product line, DMA Floors met those conditions and then some.  The client ended up using a product called Kinetex.  This is an advanced carpet tile that supports the demands of the education, healthcare and retail industries, with an impressive range of performance characteristics including quality, design, durability, comfort, ease of maintenance and safety.  For this application, the big win was that Kinetex has a lifetime warranty in terms of moisture – up to 100% Rh, using their PreFix prior to installation.  This system improves air quality by reducing the amount of allergens in the air, which is a health-conscious client’s dream. The sustainability of Kinetex is amazing, reusing 45% of post-consumer content and 50% lower impact than other carpet tiles.  This would be an eye catcher for any company wanting to lower their environmental footprint.  

The resulting successful project can be attributed to: (1) Providing outstanding customer service, (2) excellent products, and (3) extensive vendor knowledge. It's not just flooring anymore, as new materials, fresh ideas and innovative ways to combine form and function create a dynamic market.  DMA Floors will continue to educate and meet the ever-changing product requests of our customer base, with the same desire and passion about flooring that has allowed us to grow our business.

# Kinetex #sustainability #durableproducts

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Patrick Henry Building | DMA Floors


DMA Floors is pleased to announce the successful completion of the Patrick Henry Building, 3rd floor, contracted through the Department of General Services. The office of Governor Ralph Northam and secretary offices are located on that floor.

3300 square feet of carpeting had to be replaced from Friday night through Sunday, in order to conduct business as usual on Monday morning. Nonetheless, each carpet tile was carefully placed to ensure all insets fell in the right position, using interface adhesive tabs on existing cork flooring. Special thanks to Dre and the entire team for making it happen!

DGS chose Net Effect Collection’s Caspian tile; it has four different styles to create a beautiful inset design that showcases the dark to light pattern.

This project was one of many between DGS and DMA Floors. For example, in 2019, Centennial Contractors and DMA joined forces to complete a 12-floor renovation for DGS. Three different buildings were involved: the Jefferson Building, the James Monroe Building, and the Main Street Center Building. The Patrick Henry Building project was completed in November, 2019.

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Multi-family Living in Luxury

DMA Floors Kitchen and Bath Luxury in Williamsburg, VA

For the first time in 30 years, the annual supply volume of apartment rentals has peaked due to lifestyle renters: people who rent by preference, not by necessity.

They are financially stable, have disposable income, enjoy on-site conveniences, and seek modern amenities, including upscale kitchen and bathrooms. This trend cascades into housing for college students and timeshare resorts.

Two properties that meet the needs of this growing segment are High Street Luxury Apartments and The Holiday Inn Club Vacations Resort timeshare, both in Williamsburg.  DMA Floors is pleased to be on the team to bring these plans to life.

High Street Luxury Apartments

DMA Floors and Henderson, Inc. teamed up to complete the High Street Luxury Apartments for Commonwealth Properties in Williamsburg.

We installed Roca ceramic tile for the kitchen backsplashes and Armstrong Luxury Vinyl Tile for the kitchen/living room/bathroom floors.

In the bathrooms we used another Roca tile for the shower and tub walls. Everything came together to create some stunning apartment units, in large part due to the collaboration and coordinated action displayed by Henderson, Commonwealth, Project Manager Millie Rice, and her group. This was a great project for DMA Floors!  #DMAFloors #williamandmary  #ArmstrongFloor #rocatileusa

 High Street Luxury

The Holiday Inn Club Vacations Resort

This high-end resort showcases intricate ceramic tile work by DMA Floors.

Once again, DMA Floors partnered with Henderson, Inc. construction company for a new 4-story building, with 24 villas and six Signature Collection 3-bedroom villas to meet the needs of growing families.

Henderson, Inc. contracted DMA Floors to install floor and wall materials in all units. Featuring a beautiful and sophisticated ceramic tile design, Project Manager Millie Rice, her team of dedicated installers, and support staff worked meticulously to maintain consistency in the patterns and transitions. The shower (pictured here) is from one of the signature units at the resort. The tile is manufactured by Adex and we used Mapei Corporation’s epoxy grout and setting material to complete the installation. #Adex #Mapei

 Holiday Inn Club Vacations Resort in Williamsburg, VA

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DMA Floors Transforms Service Entry at Sheehy Toyota of Stafford for Durability #dmafloors


Sheehy Toyota of Stafford is not your typical service department. They handle everything from preventative maintenance to major engine repairs. They needed a durable floor for their drive-thru service entry that could withstand traffic, and not stain from gasoline and oil. We installed a cementitious urethane called Poly-Crete SL with a full sand broadcast for texture. We then top coated with Accelera which provides superior stain resistance in commercial settings. The color availability of the Accelera allowed for us to utilize safety red on the curbing, and separate greys for the walkways and drive-thru.

Stafford Toyota October 2019

Product Used: Dur-A-Flex  Poly-Crete Cementitious Urethane System

Design Group: Penney Design Group

#dmafloors #sheehytoyota #penneydesigngroup #polishedconcrete #flooring #polishedconcreteflooring #commercialflooring #flooringcontractor

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$70 Million-plus Expansion at Cedarfield Senior Living Completes Another Project #dmafloors #Shockey_Builds #Daltile


DMA Floors celebrates another successful project with the installation of creative tile work at Cedarfield Senior Living Retirement Community in Henrico County. Pinnacle Living’s flagship facility is undergoing a $70 million-plus expansion; a state-of-the-art health and wellness center is a part of that.

Howard Shockey and Sons contracted DMA Floors to provide flooring and wall products for the new wellness center, including the pool area. The mosaic wall tile is a Daltile custom blend of Gradient glass tile selected by Bonnie Cauthorn’s team of designers at Design Source Inc. located in Richmond Va. As evidenced in the photos, they have contrasted the bright blues of the glass mosaics with a washed stone look in a large format porcelain tile to create a very eye-friendly nautical look. On the face of the jacuzzi, DSI has incorporated Daltile’s River Pebble to produce an almost organic feel for the residents as they relax in comfort and eye popping luxury. #dmafloors #Shockey_Builds #RVA #SeniorLiving #Virginia #Daltile #CMooneyDaltile

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