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DMA Floors News and Helpful Tips

Take a Walk on the Plank Side | Covenant Woods

Covenant Woods in Mechanicsville, Virginia renovated their Lodge in June 2020. They elected to remove carpet and modernize the common areas to a glue down commercial vinyl plank. With a high traffic area and many residents with wheelchairs, this upgrade truly transformed the entire space!

DMA Floors Project Manager Jessica Bronner worked one on one with Covenant Woods to design multiple patterned insets to make this elegant space stand out. The project consisted of 14,000 square feet and was completed start to finish in just 12 days thanks to Dre and his crew.

Covenant Woods chose a combination of Patcraft Woodland View for the restaurant and conference room and J&J Classics for the lobby and hallways. The two products compliment each other nicely and help each individual area come to life! 

This project was just one of many between Covenant Woods and DMA Floors. This year DMA has also completed a large renovation in the Manor and a renovation of the swimming pool. DMA appreciates our repeat customers and strives to provide the best service in town! 

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Simple Elegance: A Historic Rebirth at a National Shrine in Williamsburg, VA


The National Shrine of Our Lady of Walsingham at Saint Bede Catholic received a complete interior renovation. This project began January 27, 2019 as a fundraising campaign called “Restore the Holy House.”  Saint Bede reported, “major portions of the interior [that] have reached the end of their intended lifespan.” There are still opportunities on their website to support the effort.

DMA Floors Project Manager Millie Rice and her team partnered with Henderson, completely revamp this historic building with the guidance of Construction Manager Bernie Mills and Superintendent Matt Hipple. The collaborative team effort put the design concept together from scratch, to create the beautiful layout for the porcelain tile floors, provided by International Tile and Marble.

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The new design boasting an elegant aesthetic and a simple, Old World ambience. The rounded finished edges of the raised platform were made possible by Schluter Systems Radius Profile. Due to the age of the building and the state of the concrete subfloor, self-leveling was performed by DMA using Mapei’s self-leveling system. This created a near-flawless substrate that allowed for a painless installation.

The outstanding team put together by Henderson, Inc. finished the entire renovation with zero items on the punch-list, which DMA Floors was privileged to be a part of. In the words of Henderson, Inc., this project truly went “Beyond the Building” to provide a gorgeous chapel for the local Williamsburg residents.

This isn’t the first project that involved collaboration between DMA Floors and Henderson, Inc. In November, 2019, we announced the completion of High Street Luxury Apartments and the Holiday Inn Club Vacations Resort. If you are looking for a seamless renovation, this team has a proven success rate!

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How Today’s Carpet Tile Meets the Most Challenging Environments


The days of “it’s just flooring” are long gone. The flooring of today has attributes that take into consideration such qualities as acoustics, comfort, and durability, to name a few.  Even flooring technology has evolved to provide better options for clients with unique needs. Take one of the latest projects with DMA Floors and a local Richmond, Virginia client.  They had specific requests, including a solution to a special flooring situation.  DMA Floors was up to the challenge.

Partnering with the expertise of J&J Flooring and their product line, DMA Floors met those conditions and then some.  The client ended up using a product called Kinetex.  This is an advanced carpet tile that supports the demands of the education, healthcare and retail industries, with an impressive range of performance characteristics including quality, design, durability, comfort, ease of maintenance and safety.  For this application, the big win was that Kinetex has a lifetime warranty in terms of moisture – up to 100% Rh, using their PreFix prior to installation.  This system improves air quality by reducing the amount of allergens in the air, which is a health-conscious client’s dream. The sustainability of Kinetex is amazing, reusing 45% of post-consumer content and 50% lower impact than other carpet tiles.  This would be an eye catcher for any company wanting to lower their environmental footprint.  

The resulting successful project can be attributed to: (1) Providing outstanding customer service, (2) excellent products, and (3) extensive vendor knowledge. It's not just flooring anymore, as new materials, fresh ideas and innovative ways to combine form and function create a dynamic market.  DMA Floors will continue to educate and meet the ever-changing product requests of our customer base, with the same desire and passion about flooring that has allowed us to grow our business.

# Kinetex #sustainability #durableproducts

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Patrick Henry Building | DMA Floors


DMA Floors is pleased to announce the successful completion of the Patrick Henry Building, 3rd floor, contracted through the Department of General Services. The office of Governor Ralph Northam and secretary offices are located on that floor.

3300 square feet of carpeting had to be replaced from Friday night through Sunday, in order to conduct business as usual on Monday morning. Nonetheless, each carpet tile was carefully placed to ensure all insets fell in the right position, using interface adhesive tabs on existing cork flooring. Special thanks to Dre and the entire team for making it happen!

DGS chose Net Effect Collection’s Caspian tile; it has four different styles to create a beautiful inset design that showcases the dark to light pattern.

This project was one of many between DGS and DMA Floors. For example, in 2019, Centennial Contractors and DMA joined forces to complete a 12-floor renovation for DGS. Three different buildings were involved: the Jefferson Building, the James Monroe Building, and the Main Street Center Building. The Patrick Henry Building project was completed in November, 2019.

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